Rapper Richie Branson is a well-known character in San Antonio’s music community. Like a music producer, he’s got found recent success working together with major label clientele including Def Jam Recordings and Sony Music Entertainment. Richie’s production is on par with most industry production, but what really makes him stick out is his style being an artist. San Antonio’s hip-hop scene consists of music that is not too distinctive from the hard-hitting southern club-friendly music of Houston or Dallas. What sets Richie besides most artists in the San Antonio music scene is the material of several of his songs. While Richie’s catalog has a lot of typical mainstream hip-hop songs, his favorite subject material is game titles.

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Over time, video game rap has changed right into a popular hip-hop subculture called “nerdcore”. While Richie embraces this subculture in the videogame-inspired raps, he calls his or her own style “nerdcool” due to his ability to cross interior and exterior mainstream music: “Sometimes I’m a nerd making music for the nerds, sometimes I’m a nerd making music for everybody” he says. When Richie isn’t doing industry work beneath the tutelage of his manager/mentor Kevin Peli, he’s gaming and rapping on them. He’s got been gaining a reasonable level of notoriety from his recent game-related recordings. One of his current projects, “Cold Republic”, can be a mixtape committed to among his favorite game titles: Star Wars: The Old Republic. After releasing several songs from your project on YouTube, Richie’s music was featured over a number of major gaming sites including AOL’s Joystiq.com. The music activity from your “Cold Republic” generated a great deal buzz inside the gaming community that longtime The exorcist videogame composer Mark Griskey even co-signed Richie’s creative work.

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Richie’s unorthodox creativity places him in the different lane than most people making music in San Antonio. He refuses to follow any specific formula for musical success and instead, he marches to the beat of their own drum. He could be unique as part of his ability to shine on both mainstream hip-hop songs and also the videogame-inspired music he wants to create. Regardless of anything else, he simply wants to prove a place that artist should make music about what they personally love, not what they think others do.